How to organize an event

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Organizing an event is a little complicated and lengthy task, which needs a lot of patience and determination. It requires proper planning with timely execution of the task to meet deadlines and proper back -up plan too sometimes. So here are some tips you must remember while planning any event

  • Concept and theme of an event:

The important part required for any event is to have a clear impression of an event you want to plan.  You must be clear with the main idea and concept behind your event. It’s all about what all the resources, technology, a location will be needed to carry out an event.  You need to create the concept according to the audience you need to attract. Nowadays, more emphasis is given on eco-friendly and green ideas for holding an event.

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  • Target the audience group:

The audience expectations must be kept in mind while planning an event.  It should never be underestimated. It is the main key to your event. The cost of your event must be well planned according to the audience targeted. If you are attracting students, your price must be not high as if it’s high students will not be keen on attending the event. If you are attracting business groups, remember the right kind of sponsors and partners that will attract business groups towards your event. Give some discounts, offer for promoting your event. Location and time are also an important factor to be kept in mind while attracting specific audience group.

  • Sketching an event:

Once you are done with audience and concept, now you need to focus on what kind of event it is going to be.  Will it be a few hours workshop, seminar, full day event, or stretching over weeks? Who will be the sponsors and partners? Whom you want to invite as a speaker? What will be the series of different parts of events?  Depending on the answer to your queries you can look for the alternatives.

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  • Location of an event:

It is an important step correlated with many other steps. Location of an event will play an important role in attracting the audience also. It also depends on the type of your event you are going to organize. You can look for some place with common interest also so that you can get some discount, offers also. Your type of event also matters in location, as if it Is a business relate event it ought to be held in a peaceful environment or on a holiday so that businessmen can easily attain an interest in joining the event without any of their business loss.

  • Looking for partners and sponsors:

You can look for the partners and sponsors of common interest so that both may be benefitted with an event.  The audience here also plays n important role. Sponsors will be interested in your audience mainly. If they find your event as an important place to promote their product, they will be ready to sponsor your event

  • Marketing and use of social media:

Advertising of your event is important for gaining the attention of media. You can look for the kind of social media according to the target audience. You can print advertisement and place it in a perfect location of the targeted group if you are attracting teenagers Facebook and such social media will gain notice easily. Radio is also an alternative, email to business class groups, or personal invitation if you have a corporate event. It will give you more creditability.

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I am a jewellery designer, diamond grader, b.com (hons) graduate from Delhi university (regular), diploma in fashion designing, certification in trousseau packaging. I love to explore, learn new things, travel.